Privacy policy
Who we are
AmaranthLabs Ltd. (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, amaranthlabs.co.uk (the “Website”). By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy (last modified on April 2, 2025).
Information We Collect
We may collect and process the following types of personal data: (a) Personal Information: Name, email address, phone number, mailing address, and other contact details when you fill out forms or subscribe to our services. (b) Technical Data: IP address, browser type, operating system, and other data collected via cookies and analytics tools. (c) Usage Data: Information about how you use our Website, including pages visited and time spent on the Website. (d) Communications Data: Any correspondence between you and us, such as emails, inquiries, or customer support requests.
How We Use Your Information
We use your personal data for the following purposes: (a) To provide, operate, and improve our Website and services. (b) To communicate with you, including responding to inquiries or sending newsletters and marketing materials (if you opt-in). (c) To comply with legal obligations and protect our legal rights. (d) To analyse website usage and improve user experience.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your interaction with our Website. You can control or disable cookies through your browser settings.
How We Share Your Information
We do not sell or rent your personal data. However, we may share your information in the following circumstances: (a) With service providers that assist in operating our Website and services (e.g., hosting, analytics, and email providers). (b) If required by law, regulation, or legal process. (c) In connection with a business transfer, such as a merger, acquisition, or asset sale.
Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, use, or disclosure. However, no online transmission is 100% secure, and we cannot guarantee absolute security.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR), you have the right to: (a) Access the personal data we hold about you. (b) Request correction of inaccurate or incomplete data. (c) Request deletion of your personal data under certain circumstances. (d) Object to or restrict processing of your data. (e) Withdraw consent where processing is based on consent. (f) Lodge a complaint with the UK Information Commissioner’s Office (ICO). To exercise your rights, contact us at [email protected]
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including legal, accounting, or reporting requirements.
Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will be posted on our Website with an updated “Last Modified” date.
Contact Us
If you have any questions or concerns about this Privacy Policy, contact us at [email protected].